After living with Serendeputy for the past year and a half, I’ve been able to reduce all the massive complexity of the application into just three core concepts: the gesture, the profile and the list. By making all the interactions on the site and through the API go through these three primitives, I’ve been able to solve the scalability issues and most of the performance issues inherent in mass personalization. Now, it’s like Legos. Shiny, geeky Legos.

Thank goodness Ruby and Tokyo Cabinet are so flexible. If I’d been doing this using the tools of five years ago, I would not have been able to pivot this smoothly.

Look for a couple of fun announcements in the next [real soon now] weeks.

(And yes, Tokyo Cabinet is probably one of the geekiest topics I have up on the site, right up there with Machine Learning.)

This entry was posted on Tuesday, January 26th, 2010 at 12:38 pm and is filed under Programming, Ruby, Serendeputy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.