Archive for August, 2009

Linky Goodness – 8/27/2009

Thursday, August 27th, 2009

It’s either “Hell Yeah” or “No”
Derek Sivers is turning down more of the “Just OK” opportunities.

I used to call my version of this the “slamming the fist on the table” method of hiring. If there wasn’t someone in the group slamming their fist and demanding this person be hired immediately, then it was a “no hire.” It worked pretty well at Abuzz.

SEOMoz’s SEO factors review
Every site owner should read this. Serendeputy isn’t an SEO play, but it’s still good to know that I’m doing the basics pretty well.

Publishers are killing themselves with misguided ad pricing
I’ve been railing against selling inventory to the remnant markets for years. Forbes’ Jim Spanfeller agrees, and lays out his rationale.

The art of business development
Joel Spolsky at Inc. talks about how some of the deals are made. Here’s my favorite quote: “Are you proposing a relationship in which you write checks to us or one in which we write checks to you? Because, you know, we took home $812 last month, so we won’t be writing any big checks.”

I’m in the middle of the Serendeputy Publisher Services sales cycle with a number of clients right now. Doing deals takes a while, but I think that it will make everyone more money in the long run.

Why Waltham doesn’t matter
Scott Kirsner writes that Waltham (with its Mount Money plateau) is less vital to the local start-up ecosystem than it used to be.

Linky Goodness – 8/17/2009

Monday, August 17th, 2009

Who is the Associated Press after?
Zachary Seward at the Nieman Journalism Lab is doing an incredible job tracking down and refining what the Associated Press’s plan are regarding aggregators. I obviously have an interest in this topic, so it’s been very good to watch Mr. Seward pin them down.

Can anyone tap the $100B potential of hyperlocal

Success remains perpetually around the corner, constantly predicted yet never fulfilled.

I’ve seen this movie before, but I still believe in it. Especially interesting nugget about the Times looking to sell its platform to people who want to do this. I think there’s a good market there; and sometimes it’s better to be the one selling the picks and shovels.

MSNBC buys Everyblock
Congratulations to the Everyblock team. The product still needs some work in Boston, but I hope that they’ll now have the investment to do this really well, all over the country. The more data that’s out there, the better it is for everyone.

Linky Goodness – 8/14/2009

Friday, August 14th, 2009

The steal-o-meter
Mark Glaser at MediaShift analyzes the different types of aggregation and decides whether they’re “promotion” or “stealing.” I’m glad that Serendeputy fall squarely in the promotion camp (along with Google News).

The Nichepaper Manifesto
Umair Haque’s take on the newspaper of the future. Pretty close to what I’ve been thinking in a lot of ways.

Microsoft’s long, slow decline
“Car enthusiasts lost interest in GM’s cars long before regular people did; the same is happening with Windows.”

Stuck in Legal
I’m in the early stages of writing all the Serendeputy contracts. I’m dreading working with my clients’ legal departments.

This Business of SEO
Good article by Todd Freisen about how it’s hard to sell expertise when customers cannot recognize expertise:

I’m the guy who will be offended when you try and tell me that you think my SEO isn’t worth the price I charge – and you trot out your neighbor’s daughter’s former roommate’s ex-dog walker’s 15-year-old son that has offered to do your SEO for almost free and tell me that’s the competition. After I politely decline to pursue the relationship further and wish you the best of luck with your decision, I’ll hang up the phone and look around my office for something I can afford to lose and throw it against the wall.